White Rock Beach Club is a modern beachfront venue located along the western coastline of Phuket, Thailand, within the Kamala area, roughly twenty five kilometres north of Patong. The establishment sits on a small rocky rise above a secluded section of sandy beach, facing the Andaman Sea and allowing clear, uninterrupted views across the water and towards nearby islands.
The layout of the club is arranged across many levels. An infinity-style pool is positioned on the upper terrace, while open dining spaces and a beach bar are set closer to the shoreline. A short staircase provides direct access from the venue down to the sea. White Rock functions as a place that operates from daytime through to evening, generally opening from late morning until night, with longer operating hours during the high tourist season.
The club is managed by a local hospitality group familiar with Phuket’s higher-end dining and leisure sector. During the day, the atmosphere remains quite calm and comfortable, attracting couples, families, and smaller groups as a mainstream. As evening approaches, the setting gradually shifts towards a more refined crowd. Attention is also given to environmental practices, including the use of solar lighting, basic waste sorting, and products considered safer for marine life. In comparison to the more crowded beach clubs found in the areas such as Patong or Bang Tao, White Rock is presented as a quieter option, offering elevated sea views and an emphasis on food and drink quality rather than large-scale entertainment.
Unique Feature of White Rock Beach Club
One of the major characteristics of White Rock Beach Club is its raised infinity pool, which visually blends into the Andaman Sea giving the impression of hovering above the water. This visual is further enhanced by the natural rock formation surrounding the site and give the venue its name. When combined, these elements form a setting that is frequently chosen for photography and gives a sense of privacy, despite the fact that the location can be reached without difficulty.
Historical Context of White Rock Beach Club
The land on which White Rock Beach Club now stands formed part of Kamala’s older coastal belt, traditionally used by nearby residents for small fishing activity and limited coconut growing. For many years, up to the early part of the 2010s, the rocky headland saw very little construction. Access was mainly through narrow, informal footpaths created and maintained by local villagers rather than by planned infrastructure.
Development of the present venue took place during the mid-2010s, a period when Phuket’s tourism sector was gradually moving toward smaller, design-oriented establishments after the long recovery phase following the 2004 tsunami. Instead of adopting the scale and intensity seen in Patong’s major beach clubs, the developers, based locally in Phuket, aimed for a restrained concept. Priority was given to the natural contours of the site, uninterrupted sea views, and a limited visitor capacity.
White Rock Beach Club opened to the public in 2017. The simple architectural treatment of the site, along with its westward orientation toward the sea, began to attract notice within a short period, mainly from visitors who preferred quiet sunset viewing instead of crowded, high-intensity nightlife settings. Over the subsequent years, operational methods were modified to reflect changing travel behaviour after the pandemic period.
Advance booking became more common, hygiene rules were applied more strictly, and there was a gradual move toward using ingredients sourced from nearby producers. These steps, taken over a period rather than all at once, have helped place the club in a middle category of pricing and sustainability within Phuket’s coastal hospitality environment, while its overall scale and atmosphere have stayed relatively contained.
Activities at White Rock Beach Club
White Rock Beach Club provides several activities that are mainly oriented toward leisure, dining, and small-scale social gatherings. Visitors who come here commonly spend time in the infinity pool, which overlooks the wide open coastline of ocean and offers impressive wide views of the surrounding coastline. The club also allows access to the small cove below, where guests may sit along the shore, sunbathe, or enter the water for shallow swimming, depending on sea conditions.
Food service focuses on a mixed Mediterranean and Thai menu, with an emphasis on seafood dishes, wood-fired pizzas, and a selection of cocktails. Main dishes are generally priced in the range of ฿400 to ฿800. During the dry season, evenings often include sunset viewing accompanied by light acoustic performances or resident DJs, though the atmosphere remains controlled rather than loud.
For visitors wishing to spend more time at the club, daybeds and cabanas may be booked in advance. These bookings usually require a minimum spending amount, which depends on the location and the size of the group, generally ranging from about ฿2,000 to ฿8,000.
Access to White Rock Beach Club
The club is reachable by road from different parts of Phuket without much difficulty. From Phuket International Airport, the journey typically takes between 45 and 60 minutes by taxi or private car, with fares usually around ฿800 to ฿1,200. From Patong, the club can usually be reached in about 20 to 30 minutes by taxi or ride service, with fares normally around ฿400 to ฿600.
Kamala Beach is the closest main area, and it takes roughly 5 to 10 minutes to get to the club by car or motorbike. Parking is available at the site, with valet for cars, while motorbikes can be left without any fee.
